AWS Events
End-to-end platform design and build(s).
Client
Amazon
Agency
Media.Monks
Year
2019-2020
↳ Context
AWS re:Invent is the largest cloud computing conference in the world. The event draws an attendance of tens of thousands of people every year covering a wide variety of product announcements, educational sessions, workshops, and more. We supported AWS as creative, design and development partners to build an unprecedented platform scale due to COVID-19 that sustained over 500,000 attendees. AWS re:Inforce is the cloud industry’s leading conference – a two-day, in-depth AWS security learning event focused on cloud security, compliance, identity, and privacy.
↳ Execution
The project was rolled out in two phases, beginning with a ‘kit of parts’ developed for re:Inforce to be further implemented and refined moving into the larger re:Invent moment. We developed a visual look & feel, overall digital design system to support the portfolio of marquee AWS events. Included was a robust library of components and branding made from scratch to be implemented for future use – enduring hundreds of rounds of iterations from discovery, concept, UX, design, development, delivery & support. The program was run in a series of 2-week sprints spanning the course of 9 months.
