Ally
Do It Right
Client
Ally
Agency
Anomaly
Year
2018
↳ Context
Art direction helps provide a unified vision in film. Whether it’s set design, prop styling, wardrobe, food styling… all of these elements contribute to setting the stage for a story to unfold. Each aspect is carefully planned with an intention that drives the key message, creating a holistic idea that easily clicks for the viewer.
↳ Execution
Art direction plays many roles and serves many purposes in a film production. It fills in any gaps. It’s the subliminal. Or it’s the peculiar looking thing that draws your eye away from the main character, maybe allowing the viewer to discover something before the character does. Well-planned production design can set the tone for a scene through use of colors, textures, patterns, cool/warm/neon lighting, arrangements, etc. Working hand-in-hand with the production team, art direction begins at ideation and collaborates closely throughout the production process, resulting in a strong, cohesive film.
