Claris
A launch video, hyping a company rebrand.
Client
Apple
Agency
Media.Monks
Year
2019
↳ Context
Formerly known as FileMaker, the brand came with a request to relaunch their enterprise-software development platform as “Claris”—in less than 4 weeks. It’s a product that helps you get shit done, whatever you do. Claris is celebrated as the solution for problem-solvers that make workplaces work better, so we needed to show the world the company hasn’t lost its character. Read more about the rebrand here: https://www.claris.com/blog/2019/introducing-claris-international-inc
↳ Execution
Shown at Claris’ developers conferences, we created an animation complete with a custom track in a completely different, in-your-face style to mark the rebirth of one of Apple’s oldest subsidiaries. We worked closely with their team to identify 4x key audiences in unique user stories to exemplify the power of getting shit done. The quirky animation champions the developer community that is still at the heart of the platform, and the diversity and customizability of its applications.
