DICK'S: Back To School
Catchy short-form content driving product sales and awareness of ecommerce offerings.
Client
DICK'S Sporting Goods
Agency
Anomaly
Year
2019
↳ Context
DICK’S wanted to establish themselves as a legitimate shopping destination during back-to-school season, which is typically dominated by the low-price retailers like Amazon and Walmart.
↳ Execution
A small campaign was developed that targeted 2x unique audiences. Moms, who value price and ease of experience. Teens, who want the coolest brands in both the classroom and on the field. The content showcased an awesome range of products spanning sport to lifestyle, as well as awareness building for convenient services like Best Price Guaranteed and Buy Online, Pickup In Store.
