DICK'S: United in Sport
A timely Olympics campaign with a powerful message.
Client
DICK'S Sporting Goods
Agency
Anomaly
Year
2019
↳ Context
Building off the momentum of taking a stance on gun control by banning assault-style rifles, and the Pyeonchang Winter Olympics around the corner, DICK’S wanted to make a campaign around coming together and why sports make people better. What better time than the Olympics.
↳ Execution
Our team crafted a message of unity, and how over the years sport has been a platform for coming together, inclusion and change for good.
