↳ Context
HP wanted to go all out and showcase how their latest range of printers can empower small businesses all around the world to do a lot more than you’d think
↳ Execution
Over a 6-month period, we worked on HP’s Small Business Printer Campaign to ultimately produce 1000+ advertising assets for social, web and film content filmed across 11 countries and featuring 15 diverse small businesses around the world. A gargantuan task both internally and externally – this required nothing short of an operational masterpiece managing 4 simultaneous line production crews, 7 client marketing leads and 4 supporting agencies spread across 6 continents. All while traveling for months at a time. From creative development to film production, we navigated the many challenges of this mighty journey with minimum tribulations — putting HP printers on the map through a globally-integrated, locally-targeted campaign. Most certainly a career highlight.