HP: Smart App
A product feature video series, with a colorful twist.
Client
HP
Agency
Media.Monks
Year
2020
↳ Context
HP wanted to display the features on their new Smart App – like how easy it is to print, scan and share files all in one place so you can keep going.
↳ Execution
We wanted to try to blend digestible feature messaging with a more stylized approach. Embracing the HP Blue, our art direction went full monochromatic. Everything powder-coated in the same cooler tone, even the wardrobe – which allowed the HP Smart App and printer to really pop on screen.
