YouTube TV: NFL Sunday Ticket & Branded Content
Transforming go-to-market strategies into successful marketing initiatives.
Client
Google (YouTube)
Agency
Hook
Year
2024-25
↳ Context
Go-to-market efforts supporting YouTube TV, specifically a +$4B partnership with NFL Sunday Ticket – as well as branded content across major sports moments, to timely cultural and seasonal events. Managed by a 30-person team for over 40+ projects across product education, content programming, user engagement, cultural moments, and social creative.
